Is SOC 2 worth it for an early-stage startup?
Short answer
It's worth it when SOC 2 is gating deals. If prospects are asking for it in security reviews, a Type 1 can unblock revenue quickly. If no one is asking yet, it may be premature.
The revenue test
Let demand drive timing. A stalled enterprise deal is the clearest signal that SOC 2 will pay for itself.
Starting lean
Many startups begin with a Type 1 to satisfy a buyer, then move into a Type 2 observation window — spreading cost and effort.